Friday, 10 February 2012

Fake SEO Experts - Don't Hire One

Frequently, business proprieters get email spam from individuals claiming that they will increase their rankings in the earch engines. Some of the emails have the most ridiculous stuff in them. Promises of a #1 ranking or tons of traffic within days. Can they really live up to their claims after taking your money?

The truth of it though, because business owners crave more traffic and better rankings, these SEO businesses are forming to capitalize on these desires. Some of these so called SEO companies start up with one business name, and then a few months later, after taking money from the unsuspecting, doing a poor job, shut down and then pop up later with a different business name.

SEO is as much an art as it is a science. There are a number of methods that will have your site ranked higher on Google and Bing but you can't just depend on one way, alone. You risk an algorithm change and then your history.

Ian Scott, SEO expert was overheard not long ago pointing out that there are very few legitimate SEO businesses today.Ian has some expertise in the area of providing legitimate SEO services to clients throughout North America since 1997.

It is best to run from anyone that makes ridiculous claims about how fast you will rank #1 in the search engines. Anyone who makes you that kind of guarantee is just looking to take your money and run.

Some SEO companies will promise you page one Google rankings for the most obscure terms. What's the point of being ranked highly for something no one searches on? A fraudulent SEO expert once promised me number one rankings for a crazy keyword phrase about salt water fish in grand prairie.This was to do with a fly fishing site I had. Well, how many fly fishers would be searching that term in the first place? Because it is doubtful that there are any other websites that would even contain that term, it of course would not be difficult to get ranked for it. But what would it matter? What would that get me for the money they wanted to be paid for?

To see really good results that are useful, one must be patient. The work should be done in a comprehensive manner where a number of methods are used. There is no single SEO method that should be relied upon because Google is constantly adjusting the way it provides results. Search engine optimization requires knowledge of many different aspects and if you don't incorporate them all, you could find your site has dropped like a rock in the results pages the next time there's an algorithmic change.

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